Why Your Website Could Be Getting Less Traffic Recently

Google recently made core updates that target low-quality content and spam which has shifted the whole Search Engine Optimization (SEO) sphere.

Websites with AI generated content are the most hit in the rollout.

Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update.

This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries.

Additionally, websites found violating Google’s guidelines or employing questionable SEO tactics will not only be penalized but completely removed both from the search results and the index.

Once your website has been deindexed, your organic search visits automatically gets affected.

Majority of the websites that have fallen in the claws of this update showed signs of AI-generated content. This is an upper hand for writers who might have lost hope in the wake of AI tools that threatened to take their jobs.

Ideally, AI learns from the content that has already been published on search engines, What Google is trying to do is to prevent these content from getting back into the system.

As the rollout progresses, Websites with quality and original content are most likely to attract more traffic.

What are the best practices for maintaining search engine rankings after Google core updates?

Here is how to maintain or improve search engine rankings after a Google core update like the March 2024 Core Update.

  • Focus on creating high-quality, original content that provides value to users.
  • Review and optimize on-page elements such as meta titles, descriptions, and overall user experience and accessibility. Ensure these elements align with current best practices.
  • Stay informed about Google’s Webmaster Guidelines and ensure your website fully complies with their policies to avoid penalties.
  • Conduct regular website audits to identify and resolve technical issues that could negatively impact search engine crawlability and indexing.
  • Build a diverse backlink profile by earning links from reputable and relevant sources within your industry or niche.
  • Continuously monitor changes in search algorithms and be prepared to adapt your SEO strategies as needed to align with updated best practices and ranking factors.